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Apple Plans Cheaper EE" target="out">iPhone

Apple Plans Cheaper EE" target="out">iPhone

Apple could launch a cheaper version of the EE" target="out">iPhone later this year, according to reports.

A cheaper EE" target="out">iPhone has been rumoured for years but, according to reports, Apple could launch the device later this year.

The cheaper handset could be similar to the current model but with a cheaper, less expensive body, the Wall Street Journal reports.

Citing "people briefed on the matter", the Journal says that Apple is considering an EE" target="out">iPhone with a polycarbonate plastic case, which would be cheaper to make than the glass EE" target="out">iPhone 4 and 4S or the aluminium EE" target="out">iPhone 5.

The paper says Apple might still decide not to launch the device but that a cheaper EE" target="out">iPhone is needed to help the company compete with cheap smartphones running Google's Android operating system.

Last week, research firm Strategy Analytics suggested that the growth in Android sales, and particularly Samsung devices, could force Apple to release a smaller "EE" target="out">iPhone mini".

"Samsung plays in more segments and this should enable it to capture more volume than Apple (assuming Apple does not launch an 'EE" target="out">iPhone Mini' this year)," Neil Mawston, executive director of Strategy Analytics, said.

Apple's strategy so far has been to concentrate on profitability rather than market share. Though Apple has released just one new smartphone model each year since the first EE" target="out">iPhone in 2007, it does tend to keep older versions of its phone on the market.

The EE" target="out">iPhone 4 and 4S are both still available, for example, giving would-be owners a cheaper way to get an EE" target="out">iPhone.

While Apple continues to see increased profits, it has missed Wall Street estimates in three of the last five quarters. It is due to announce its Q1 results in two weeks' time.

Though Android-powered mobile phones have increased in popularity in recent years, Samsung remains the only manufacturer that is seeing profits increasing, thanks in part to an advertising spend at least 10 times greater than Apple's.

HTC, the Taiwanese manufacturer which makes Android and Windows Phone handsets, recently announced that it had missed forecasts for the fourth quarter of 2012 and that profits were down 91 per cent, year on year.



And do not forget that you can KEEP your existing mobile phone number if you decide to switch mobile phone operators. All you need is your PAC code. Use our handy tool on to obtain your PAC code.



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What is an PAC code?

An porting authorisation code, or PAC code, allows you to transfer your existing mobile phone number from to another mobile phone provider so that if you change mobile phone networks you do not have to give everyone a new number... You can keep your existing mobile phone number. The process is termed mobile number portability, or number porting. It's quick, FREE and very easy to do - follow the instructions here for full details on how to port your mobile phone number to a new network provider.

NOTE: You can purchase your new phone contract and then obtain your PAC code. It is not essential to have your PAC code prior to purchasing your new phone. However, you will need your PAC code if you want to keep your existing phone number (i.e. transfer your current number to your new provider). Use our handy tool above to obtain your PAC code.

PAC codes are FREE.

To keep your mobile phone number when switching to another mobile phone network, use our handy tool to obtain your PAC code. Just select your current and new phone provider click OK and you'll receive full instructions for obtaining your PAC code.