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The company, which owns the Orange and T-Mobile brands, said it was on a mission to make a land-grab for as many customers as it could before rivals Vodafone, Three and O2 are able to launch their rival 4G services.
Ealier this year, EE was granted a controversial head start by regulator Ofcom in the roll out of 4G services, giving it a six-month lead on the other mobile phone operators, who need to buy more airwave capacity before they can launch their own 4G services. EE will launch 4G on 30 October and roll the services out to 16 cities by the end of the year.
EE has defended its decision not to offer unlimited data plans on its new 4G LTE network.
The network announced its tariffs earlier this week with 500MB, 1GB, 3GB, 5GB and 8GB two-year plans available ranging from £36 all the way upto £56 a month.
Pippa Dunn, EE's consumer CMO, told TechCrunch that they didn't feel it was necessary to take the step as only "super techies" want unlimited data and catering to them would have forced the prices up further.
She said: "You've got your super techie people… who would love nothing more than for us to have given unlimited data packages but for the vast majority of the 27 million who are our customers they don't need it."
"If we'd had to price for allowing all of those techie users to be able to use as much data as they'd want your average consumer would really have suffered."
She added: "We've looked at what customers are using at the moment and on average an Orange customer on a £36 plan uses less than 500MB a month and those customers who are on unlimited plans on T-Mobile Full Monty on average use 1.5GB.
"We don't think [unlimited data is] necessary [for 4GEE]. The only thing that happens when you get an unlimited data plan is you attract the people who cane the network and that's not great for any consumer.
"There will be customers on our network who are using 50GB of data a month… so you end up with customers who are basically making the service worse for all other consumers."
Mr Swantee said a lot of businesses were interested in the 4G packages as a way of getting more work out of their employees.
You can sign up to EE 4G network through Orange or T-Mobile. If you are already with Orange or T-Mobile, even if you are within your current contract, simply change your phone plan by phoning Orange or T-Mobile to one of the 4G EE plans. There are no penalties for switching contracts if you are currently with Orange or T-Mobile. If you are not with Orange or T-Mobile and want the 4G services from 30 October, launch date, then sign up to Orange or T-Mobile now! EE" target="out">iPhone 5 currently in stock at Orange and T-Mobile.
And do not forget that you can KEEP your existing mobile phone number if you decide to switch mobile phone operators. All you need is your PAC code. Use our handy tool on PACcodes.co.uk to obtain your PAC code.
What is an PAC code?
An porting authorisation code, or PAC code, allows you to transfer your existing mobile phone number from to another mobile phone provider so that if you change mobile phone networks you do not have to give everyone a new number... You can keep your existing mobile phone number. The process is termed mobile number portability, or number porting. It's quick, FREE and very easy to do - follow the instructions here for full details on how to port your mobile phone number to a new network provider.
NOTE: You can purchase your new phone contract and then obtain your PAC code. It is not essential to have your PAC code prior to purchasing your new phone. However, you will need your PAC code if you want to keep your existing phone number (i.e. transfer your current number to your new provider). Use our handy tool above to obtain your PAC code.
PAC codes are FREE.
To keep your mobile phone number when switching to another mobile phone network, use our handy tool to obtain your PAC code. Just select your current and new phone provider click OK and you'll receive full instructions for obtaining your PAC code.